Pick the one that matches where you are.
You see the finished website before you pay anything. If it is not right, you do not buy it. Below, every option says what it actually is and why it would matter to you — no jargon, and nothing you need to already understand.
Your website, live and working. Three pages, looks right on a phone, and a form that emails you when someone gets in touch.
Three pages — a home page, a services page and a contact page — written for your business and built so they look right on a phone, which is where most people will see them.
Why it matters: It is the thing people check before deciding whether to call you. Right now, if someone searches your name, they find nothing.
Everything in the website, plus the three things that decide whether anyone actually finds you: your own web address, your Google listing, and the setup that puts you in local search results.
Three pages — a home page, a services page and a contact page — written for your business and built so they look right on a phone, which is where most people will see them.
Why it matters: It is the thing people check before deciding whether to call you. Right now, if someone searches your name, they find nothing.
Your own web address, like yourshop.ca, instead of a longer link with our name in it.
Why it matters: It is what goes on a business card, a van and an invoice. People remember it, and it looks like a real business rather than a page someone made for you.
The Google listing that appears in a box beside search results and as a pin on Google Maps — set up properly with your hours, services, area, photos and a link to your site.
Why it matters: For a local business this is often where more customers come from than the website itself. Someone searching “mechanic near me” at the side of the road sees this, not a website.
The behind-the-scenes setup search engines look at: where you are, what you do, how each page is labelled and described, and making sure your details match everywhere they appear.
Why it matters: It is the difference between existing online and being findable. Without it your site is a business card nobody is handed.
Everything above, plus the ways a customer reaches you without picking up the phone: online booking, a quote request form, and a gallery of your actual work.
Three pages — a home page, a services page and a contact page — written for your business and built so they look right on a phone, which is where most people will see them.
Why it matters: It is the thing people check before deciding whether to call you. Right now, if someone searches your name, they find nothing.
Your own web address, like yourshop.ca, instead of a longer link with our name in it.
Why it matters: It is what goes on a business card, a van and an invoice. People remember it, and it looks like a real business rather than a page someone made for you.
The Google listing that appears in a box beside search results and as a pin on Google Maps — set up properly with your hours, services, area, photos and a link to your site.
Why it matters: For a local business this is often where more customers come from than the website itself. Someone searching “mechanic near me” at the side of the road sees this, not a website.
The behind-the-scenes setup search engines look at: where you are, what you do, how each page is labelled and described, and making sure your details match everywhere they appear.
Why it matters: It is the difference between existing online and being findable. Without it your site is a business card nobody is handed.
A page where a customer picks a time that suits them. The request arrives in your email and you confirm it.
Why it matters: People book at nine at night when you are not answering the phone. This catches the ones who would otherwise ring the next place on the list.
A short form asking what they need and how to reach them, which lands in your inbox.
Why it matters: You get the job details up front and can call back with a real answer, instead of trading voicemails to find out what the job even is.
A section for photos of your actual work, laid out properly and still fast on a phone.
Why it matters: For trades, salons and anything visual, this convinces people more than anything written on the page. Your work is the argument.
Or add single pieces
If a package is more than you need, everything in it can be bought on its own and added to the basic website. You can also add any of these later, once the site is live.
An additional page beyond the three included, usually one per main service.
Why it matters: Someone searching for the one specific thing you do can land straight on it, rather than hunting for it on a general page.
A short form asking what they need and how to reach them, which lands in your inbox.
Why it matters: You get the job details up front and can call back with a real answer, instead of trading voicemails to find out what the job even is.
An email address at your own web address — like info@yourshop.ca — instead of a personal gmail.
Why it matters: Small thing, but it signals to a customer that this is a business rather than a side job.
A page where a customer picks a time that suits them. The request arrives in your email and you confirm it.
Why it matters: People book at nine at night when you are not answering the phone. This catches the ones who would otherwise ring the next place on the list.
A section for photos of your actual work, laid out properly and still fast on a phone.
Why it matters: For trades, salons and anything visual, this convinces people more than anything written on the page. Your work is the argument.
Your own web address, like yourshop.ca, instead of a longer link with our name in it.
Why it matters: It is what goes on a business card, a van and an invoice. People remember it, and it looks like a real business rather than a page someone made for you.
The Google listing that appears in a box beside search results and as a pin on Google Maps — set up properly with your hours, services, area, photos and a link to your site.
Why it matters: For a local business this is often where more customers come from than the website itself. Someone searching “mechanic near me” at the side of the road sees this, not a website.
A more advanced way of building the same site, which loads faster and gives search engines more to work with.
Why it matters: Worth it if search traffic is how you expect to get customers. If you are mostly getting work by word of mouth, it can wait.
The behind-the-scenes setup search engines look at: where you are, what you do, how each page is labelled and described, and making sure your details match everywhere they appear.
Why it matters: It is the difference between existing online and being findable. Without it your site is a business card nobody is handed.
Monthly, once you are live
None of this is required, and you do not need to decide now. A website works on its own — these are for when you want someone keeping it current, or actively bringing in more work.
Hosting, SSL, backups and basic support
Monitoring, updates, reports and small changes
SEO, Google profile, reviews and monthly content
SEO, AI chat, CRM and automated lead follow-up
Complete website, marketing, automation and lead-conversion service
Keeping it running
Once the site is live, someone has to keep it online, backed up and up to date.
Hosting, backups, security monitoring, uptime monitoring, software updates and 30 minutes of changes
Everything in Care Plus, one hour of changes, performance monitoring, broken-link checks and priority support
Being found
Ongoing work to stay visible when people search for what you do.
Profile updates, business information monitoring, photo uploads, Google posts and monthly reporting
Review-request page, QR code, email or SMS review requests, review alerts and response drafts
Google profile management, keyword tracking, technical checks, directory monitoring and monthly reporting
Everything in Starter, one optimized article or service page monthly, competitor tracking and conversion improvements
Multiple monthly content pieces, location pages, backlink outreach, advanced reporting and ongoing site optimization
Social media
Posting consistently, without it landing on your evenings.
Eight branded posts monthly for one platform
Twelve to sixteen posts, two platforms, captions, graphics and monthly reporting
Answering and following up
Software that replies when you are on a job, or asleep.
Answers common questions, captures customer information and sends leads to the business
Automatically follows up with website leads by email or SMS and attempts to book appointments
Website chat, missed-call response, lead qualification, appointment booking and conversation reporting
Turning enquiries into work
Chasing leads properly, and knowing which ones came from where.
Contact database, lead pipeline, notifications, lead history and basic automation
Newsletter creation, customer list management, monthly campaigns and basic reporting
Automated follow-up sequences for new leads, estimates, abandoned inquiries and previous customers
Monthly review of visitor behaviour, form performance, calls to action and landing-page improvements
Campaign creation, keyword management, tracking and monthly optimization; advertising budget is separate
Website traffic, calls, forms, leads, reviews and ranking data displayed in one dashboard
Still not sure?
Start with the website and nothing else. You will see it finished before you pay, and once it is live you will know from your own enquiries whether being easier to find is worth spending more on. Everything here can be added afterwards.